Aircel launches Pocket Buddies, a special product for the youth

September 06, 2012, Bangalore: Aircel, one of India’s leading telecom players, today reinforced youth as its primary customer segment by launching yet another innovative product called the Aircel Pocket Buddies – Srf n Txt’, specially designed for the youth. Understanding the need of the youth to communicate effectively and stay updated, the company has launched this unique product ‘Pocket Buddies – Srf n Txt’, which offers unlimited surfing and texting at amazingly low prices. The Pocket Buddies is a value for money proposition with its multi-level pricing which allows the youth to stay in touch whenever and where ever. The Pocket Buddies card is available at the following denominations:

 Price (Rs.)





2G Data*





3G Data**

 100 MB

 250 MB

 500 MB

 1 GB

High Speed Up to

Up to 3.6Mbps

SMS Local/National in Validity period#





Validity (Days)





*Post 100 MB 3G data, speeds may be reduced up to 128 kbps. Fair Usage policy applicable

**You will require a 3G enabled handset and Aircel 3G network to enjoy 3G services. To activate 3G services SMS “START 3G” to 121 from your Aircel mobile (toll free ).

#No free or discounted SMS will be available to existing/new customers who subscribe to or have subscribed to SMS packs, and on black-out days as notified on

Speaking at the occasion about Aircel Pocket Buddies, Mr. Hamir Bakshi, Regional Business Head, Aircel said, “Youth has always been the primary focus at Aircel. They are a generation that’s grown up in a new India and have seen it all – from television to computers and now smart phones.  The youth of today is digital savvy who likes to stay connected with their friends, family and peer groups on a second to second basis. This insight gives us a glimpse of their aspirations for new technology products and services.  As a committed telecom and data company we constantly thrive to introduce innovative and superior products at a value for money prices. Pocket Buddies – Srf n Txt is one such product that will be received well by the youth.”